Madlen Nicolaus was our expert speaker at the NRG business lunch group in the City of London this week. Madlen spoke about Turning Friends, Followers and Fans into Sales Through Social Media. She shared some fascinating insights into how Kodak have really embraced the new Digital World. You can download her presentation below.
She and her team at Kodak now use the web to earn attention in the B2B Marketplace by being a trusted source of relevant information. They have adopted new rules for B2B content.
1. It’s NOT about you.
2. It’s NOT about your products.
3. It’s RELEVANT.
4. It ANSWERS questions.
5. It’s EASY to read.
6. It supports BUSINESS OBJECTIVES.
7. It provides PROOF.
They use social media to inform and connect.
Visit the NRG Business Networking Event Calendar to find more experts sharing their business insights at NRG Business Networking Groups.