0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event nrg group leader sponsorship advocacy business networking podcast connectors club privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolMetropolitan LondonMetropolitan London CitySwindon

Your Inner Network - NRG Advocacy Training - Practical Steps

NRG Advocacy Training - Practical Steps > Latest Blogs

2011-04-28 14:27:08
Your Inner Network


Inner NetworkWhen networking for new business, build close relationships with others who provide a complementary service to the same target market.


It may help to think of your inner network as a channel to market. Let me explain.


In a recent 121 meeting with a member of NRG-networks in London, I was explaining the idea of a networking inner circle. Out of which will come your Advocates. Your Inner Circle is made up of relationships with business people who provide complementary services to yours in similar markets. By meeting regularly to share experiences, support and contacts you can quickly build a very powerful and regular source of well qualified referrals.


We discussed how to formulate a networking strategy to build this close network. It involved much more clarity around networking objectives and key messages.


Towards the end she said "That's just like channel marketing. I understand that completely!"


I spoke about this in a recent 121 meeting with another member of a breakfast network I belong to. One of the services she provides is a diagnostic as part of the Investors in People standard. This often identifies opportunities for her as a trainer & for other professionals operating in the same space. She mentioned others involved in compliance and standards. For example HR, Health & Safety, ISO9000 & Employment Law.

A ready made list of the type of professionals for her to form close business relationships with!


In the course of your conversations with clients and prospects, who else could you regularly refer? Could it be that these are the very same people who could be regularly referring you?


It helped in the first example I gave today to think of her inner network in the same way as a larger company might treat a channel to market. Large companies are often exercised with the question of motivating these channels to produce business. In the same way we can explore ways in which we can motivate this Inner Network to become Advocates.


Who is in your network today?
Posted by Dave Clarke at 14:27:08, 28 Apr 11
32068 Views 0 Comments
pages : 1

Add Comment:

Enter Full Name:
Enter Email Address: