my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event advocacy business networking podcast privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolMetropolitan LondonMetropolitan London CityNRG VirtualSwindon

Top Networking Questions #7

How do you answer the question - What do you do?


    Do you dread being asked the question - What do you do?.  In this short video Martin Davies of NRG shows you how to answer this question succintly and memorably:


    People seem to dread answering this question which is odd because that is the one question you can guarantee being asked at a networking meeting.  Here is the best answer I have come across over 12 years of running networking events.


    At one of our London Lunches a marketing consultant answered “What do you do?” like this:

    “I help City-based law firms looking to expand their client base win profitable new business”

    The answer has everything:

    • Target Market 
      • Geography        (City) 
      • Business type    (Law Firm)
    • Problem                     (Getting new clients)
    • Value he adds            (Winning profitable new business) 


    All that in 16 words!


    Key Learning Points:

    What do you do should contain the following:


    I help:

    • Target market(include geography and business type)

    • Who have (Problem)

    • (Value you add)


                                         Find an NRG event